On page Optimization

  • What is SEO
  • How search Engines work?
  • Learning basic HTML tags
  • Website Analysis
  • Competitor Analysis
  • Keyword Research & Analysis
  • Website URL analysis
  • Content Optimization
  • Canonicalization
  • Robots.txt – creation & usage
  • XML & HTML sitemap creation
  • Google Analytics & Webmaster creation & integration
  • URL redirection- 301/302
  • On page schema

Off page Optimization

  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Social book-marking
  • Classifieds Submission
  • Press Releases submission
  • PPT Submission
  • Infographic Submission
  • PDF Submission
  • Forum Posting
  • Video Promotion techniques

SEM- Introduction

  • SEM Basics
  • Industry Trends
  • What is Google Adwords/PPC
  • Importance of Adwords
  • How to set up Google PPC campaign
  • Understanding Google Adwords Interface
  • Keyword Research & Analysis
  • Types of keyword
  • How to use Keyword Planner
  • Text Ad Format & Guidelines
  • Location & Language Settings

Advanced SEM

  • Basics of Ad Copy writing
  • Demographic bidding
  • Quality Score & Its Importance
  • Understanding the Ad Group
  • Filters
  • Image Ad Formats & Guidelines
  • Conversion Tracking
  • Dimensions Reports
  • A/B Testing
  • Display Ad Builder Ads and Guidelines

Digital marketing- Introduction

  • SEM Basics
  • Industry Trends
  • What is Google Adwords/PPC
  • Importance of Adwords
  • How to set up Google PPC campaign
  • Understanding Google Adwords Interface
  • Keyword Research & Analysis
  • Types of keyword
  • How to use Keyword Planner
  • Text Ad Format & Guidelines
  • Location & Language Settings

Advanced Digital Marketing

  • Basics of Ad Copy writing
  • Demographic bidding
  • Quality Score & Its Importance
  • Understanding the Ad Group
  • Filters
  • Image Ad Formats & Guidelines
  • Conversion Tracking
  • Dimensions Reports
  • A/B Testing
  • Display Ad Builder Ads and Guidelines

Topics covered by PIIDM

1. Search Engine Optimization

  • What is SEO?
  • Types of Google Algorithm
  • Types of Search Engines
  • How Google Search Engine Works
  • How to Check PA DA
  • Keyword Research for SEO, Tools for SEO
  • Robot.txt
  • On Page SEO, Off page SEO
  • SEO Analysis
  • Local SEO

2. Social Media Optimization & Marketing

  • What are different Social Media Platforms?
  • How to run ads on Facebook?
  • How to run ads on Twitter
  • How LinkedIn is used for Marketing?
  • How to analyse campaigns on Google Analytics?
  • How to increase followers on Twitter, Instagram?
  • How to maintain Online Presence?
  • How to create Business account and pages on social Media?
  • How a campaign is set for different objectives?
  • How to identify targeted audience?

3. Email Marketing

  • What is E-mail Marketing?
  • How to send bulk mails?
  • How to segment your subscriber list?
  • Information about free and paid tools
  • Which tools are used to target suitable audience?
  • Which are different ways to make good creatives?
  • How to write attractive content for drafting a mail?
  • How to build a E-mail marketing strategy?
  • Conclusions from E-mail Analysis

4. Content Marketing

  • What are different types of content?
  • How content is important?
  • How to check duplicate content?
  • What are types of content marketing?
  • How to write SEO friendly content?
  • Why content is the king of internet marketing?
  • What is importance of engaging content?
  • Tools used in content marketing?
  • Benefits of Content marketing?
  • What are best fit platforms to for content marketing?

5. Google Adword

  • What is Google Adwords?
  • Why people and businesses use Google Adwords?
  • For whom Google Adwords is more beneficial?
  • How to run ad on Google?
  • Where these ads are shown to audience?
  • How to measure conversion rate and ROI ?
  • What are parameters like CPC, CPM, CPA etc.
  • How to do keyword research to run ad?
  • How bidding is done?
  • What is quality score and how it matters?

6.  Video / Marketing

  • What are different types of video search engines?
  • How to setup channel?
  • What is Youtube Marketing?
  • Current trends in youtube marketing.
  • Which are important factors in Video Marketing?
  • How to get more views to videos?
  • How to increase subscribers?
  • What are types of videos?
  • How to write a attractive video headline?
  • How to build video marketing strategy?

Our Courses

Digital Marketing

Basic Digital Marketing is no more needed as the online world is getting competitive and thousands of companies are launching their everyday. To beat the odds and become a preference for the ……..

Search Engine Marketing

Search Engines are the basis of digital world. In fact, the entire digital world starts and ends with it. Search engine ranks and indexing are most vital for all sorts of online business.

Social Media Marketing

Social Media, for many of us, is all about posting images and posts but for corporate and companies, it is more of promotions, marketing and a tool to interact ……

 

We help you find Job in Digital Marketing Field.

No matter what is your educational background or what you do now. Once you come to us to learn Digital Marketing, it is our responsibility to fulfill your expectation. We are strongly dedicated to make you independent in Digital Marketing field where you can explore your marketing skills. We have strong HR and T&P cell who has wide connections with various companies. We help you starting from resume building to interview preparations and make you Job ready.

The only institute that provides more than 100% practical training to students

See what our students have experienced about us.

We help you finding right job in Digital Marketing

Sit back on chair and relax.

What Are Different Job Profiles That One can get after the course.

Different job platforms have analysed huge vacancies in upcoming years. Also there is big gap between job vacancies present and candidates with sufficient knowledge. Be the one industry is desired one.

Following are Job titles a person can have after course completion. Have a look.

  • Digital Marketing Trainee
  • Digital Marketing Executive
  • Digital Marketing Head
  • SEO Specialist
  • SEO Manager
  • Google Adwords Specialist
  • E-mail Marketing Expert
  • Content Writer + Digital Marketing
  • Digital Marketing Consultant
  • Paid Marketing Specialist
  • Social Media Expert
  • Digital Marketing Strategist
  • Business Development Executive
  • Digital Marketing Analyst
  • SEO Analyst
  • Campaign Manager
  • Brand Awareness
  • Analytics Manager
  • Content Marketing Manager

And many more job vacancies are awaiting for a deserved person like you.

Frequently Asked questions

1. Who can do Digital Marketing Course?

Anyone who is having interest can learn Digital Marketing Course. College going students, graduates, job seekers, working professionals, housewives or business owners can apply for the course. There is no educational criteria for the course and hence Digital Marketing Course is open for one and all.

2. What is Class Timing?

We have flexible batches arranged for convenience of students. We have batches for the whole day in weekdays as well ws we are running weekend batches for working professionals. Weekdays batches will run for 2 hours 5 days in week and weekend batches run for 6 hours on saturday & sunday.

3. What are modes of teaching?

We have face to face training sessions for better understanding of students. Also we have online sessions for people who are unable to attend classes on regular basis. These sessions are free of cost and are beneficial for students who have missed classroom training. Also you will get soft copy of study material.

4. Will I get job after completing course?

Our super supportive HR team takes the responsibility on their high priority. From resume preparations to mock interviews, they will highly support you. Right after completing the course, you will be able to appear for interviews in many SMEs & MNCs and definitely get the job.

5. What is the fees structure?

By the quality and experienced staff, undoubtedly we top the market. We understand the importance of money and this is the reason we have kept minimum fees for the course so that everyone can get benefited from it. Students can pay the fees in installments.

6. How much is the time period of Course?

To complete 30+ modules with proper teaching, we give enough time to our students. We have scheduled time for every session which covers theory as well as practical learning. To complete the course with all certifications, we take average time of 2 months from each batch.

7. How can I proceed if I want to start my own business?

After completing the course, you will get idea on what to do and what not to. You can discuss that with our trainers and they will give their inputs to your business strategy. Right from setting up the business our trainers will support you with all efforts.

8. What does the course include?

In our classroom training we teach you 30+ modules with 10+ certifications that are considered as important in Digital Marketing Course. Along with theory lessons, we take practical sessions on live projects and give enough time to practice on it. Also for the practice, you will get assignments on each topic.

9. Will you teach all modules by the end of course?

Yes of course. As our promise, we will cover each and every topic in detail as discussed with you in that start of the course. We will leave no chance to complain you about us. By the end of the course, you will be master in Digital Marketing. It’s our promise.

Have more questions about us? You are more than welcome to connect with us.

Else, simple give your information below, we’ll get in touch with you.

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