Course Details

On page Optimization

  • What is SEO
  • How search Engines work?
  • Learning basic HTML tags
  • Website Analysis
  • Competitor Analysis
  • Keyword Research & Analysis
  • Website URL analysis
  • Content Optimization
  • Canonicalization
  • Robots.txt – creation & usage
  • XML & HTML sitemap creation
  • Google Analytics & Webmaster creation & integration
  • URL redirection- 301/302
  • On page schema

Off page Optimization

  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Social book-marking
  • Classifieds Submission
  • Press Releases submission
  • PPT Submission
  • Infographic Submission
  • PDF Submission
  • Forum Posting
  • Video Promotion techniques

SEM- Introduction

  • SEM Basics
  • Industry Trends
  • What is Google Adwords/PPC
  • Importance of Adwords
  • How to set up Google PPC campaign
  • Understanding Google Adwords Interface
  • Keyword Research & Analysis
  • Types of keyword
  • How to use Keyword Planner
  • Text Ad Format & Guidelines
  • Location & Language Settings

Advanced SEM

  • Basics of Ad Copy writing
  • Demographic bidding
  • Quality Score & Its Importance
  • Understanding the Ad Group
  • Filters
  • Image Ad Formats & Guidelines
  • Conversion Tracking
  • Dimensions Reports
  • A/B Testing
  • Display Ad Builder Ads and Guidelines

Digital marketing- Introduction

  • SEM Basics
  • Industry Trends
  • What is Google Adwords/PPC
  • Importance of Adwords
  • How to set up Google PPC campaign
  • Understanding Google Adwords Interface
  • Keyword Research & Analysis
  • Types of keyword
  • How to use Keyword Planner
  • Text Ad Format & Guidelines
  • Location & Language Settings

Advanced Digital Marketing

  • Basics of Ad Copy writing
  • Demographic bidding
  • Quality Score & Its Importance
  • Understanding the Ad Group
  • Filters
  • Image Ad Formats & Guidelines
  • Conversion Tracking
  • Dimensions Reports
  • A/B Testing
  • Display Ad Builder Ads and Guidelines

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