The world is getting increasingly digitized. Digital media is creating a significant impact in our everyday lives with more than 1 billion global users. It is found that more than two-thirds of the world’s population is online. Digital marketing is necessary in fulfiling various business objectives in Sales, Marketing, CRM, Product Development and Research.
How do you build a career in Digital Marketing?
It is important that every Digital marketer should familiarize himself with some or all of the fundamentals given below before they take the plunge into this ever growing field to kick-start a career.It is important to:
- Have a knowledge of marketing concepts
- Know some basic digital marketing terminology
- Understand web analytics
- Have an overall understanding about the major domains of Digital marketing
The Digital Marketing Certified Associate course can help you get a grasp of this.
Components of Digital Marketing
- Content marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC)
- Email marketing
- Social Media Marketing
- Digital Display Marketing (Ad Ops)
- Web Analytics and Reporting
- Mobile Marketing
Once you decide whether you want to take up the course in digital marketing then you can join a institute. They will guide and teach you.
Below are some of the top institute for Digital Marketing in India :
1. Digital Vidya
Digital Vidya was founded in 2009 by Pradeep Chopra and Kapil Nakra. It is a company built only for digital marketing training.
2. Digital Academy India
After the above mentioned institute, there is Digital Academy which is one of the leading Digital Marketing training companies in India. More than 5,000 people has been trained by them so far in this field.
3. NIIT Digital Marketing
NIIT was one of the first institutes to launch a comprehensive digital marketing training program in India in 2012.NIIT is a very well known training institute in India.
4. Manipal Global Education Services
We all must have heard of Manipal as it is a well known brand in India and Manipal Global education services they offer digital marketing training.
Based in Bangalore, India SimpliLearn.com is another education and training company .
If you don’t want to join any institute you can learn digital marketing by your own self. Internet has many courses online and it is easy if you are determined.
It is a fact that to grow a business you require particular avenues like inbound marketing, social selling, marketing automation, online advertising and mobile development. When people dream of becoming a digital marketer they have to remember that the key to becoming an expert in digital marketing is to cash in on your opportunities through practice and persistence. Digital Marketing is a results-driven industry. Therefore,companies won’t care if you didn’t go to college as long as you give them what they want.
To sum it up, There are many ways to become digital marketing expert:
- Self learning
- Join as a fresher in any digital marketing agency
- Join digital marketing training institutes.